Pepsi Cola Landmark Sign

by John Telfer

Title

Pepsi Cola Landmark Sign

Artist

John Telfer

Medium

Photograph - Photograph

Description

FAA WATERCOLOR MARK DOES NOT APPEAR ON FINAL SALES
In November I heard that the Striped Bass bite was great on the north shore of Long Island, so a fishing buddy of mine and myself chartered a boat to take us along the north shore of Long Island to fish. The next thing after we exhausted some of the hot spots on the north shore of Long Island in the Long Island Sound area we began to head back and made our way onto the East River. For me this was something completely different to be out fishing for 35 to 40 pound fish while on my right side I could almost touch the New York City Skyline, but the fishing was great and the atmosphere was different. Then as we turned and I was waiting to start to troll again I saw the Iconic Pepsi Cola sign which had been recently been made into a landmark. It has the unforgettable Pepsi Cola writing in script with the Pepsi Cola bottle right next the the signature name. The water was perfectly calm and I was able to get a nice clear shot of the sign and introduce the East River into the photo as its foreground, along with some of the high rise buildings in the background. For more information on this famous sign please feel free to read below:
The Pepsi-Cola sign in Long Island City � a dazzling swirl of red curlicue letters that evokes innocent days of summer, heavy industry in Queens and a spectacular disregard for the waterfront in the mid-20th century � is now an official New York City landmark.

�Its prominent siting and its frequent appearances in pop culture have made it one of the most endearing and recognizable icons on the Queens waterfront,� Meenakshi Srinivasan, the chairwoman of the Landmarks Preservation Commission, said in a statement.
The sign has been under consideration by the commission for 28 years. It was one of eight sites on the commission�s backlog agenda to be given landmark status on Tuesday.
At the time of the first hearing, in 1988, the sign stood atop Pepsi�s enormous bottling plant on the East River, which it had crowned since 1940. The Artkraft Strauss Sign Corporation reconstructed the sign in 1993, after heavy damage was inflicted by a winter storm.
PepsiCo closed the plant in 1999 and sold all but a 60-by-200-foot parcel of its 21-acre property to the Queens West Development Corporation.
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February 19th, 2017

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