1960 Chevy Corvette Emblem

by John Telfer

Title

1960 Chevy Corvette Emblem

Artist

John Telfer

Medium

Photograph - Photograph

Description

FAA WATERCOLOR MARK DOES NOT APPEAR ON FINAL SALES
While attending my first classic car show of 2013 I started to notice besides the fantastic designs of the great classics from the 1920's up until the present, the fantastic art work that some of these cars had. Like the hood ornaments, emblems, and logos. So I started to take special close up shots and researched each one when I came home about how the idea for a RAM came up or the design of the famous Chevy Corvette Logo. While the Corvette emblem has changed with each new generation of Corvette, there is one mainstay that holds true: the crossed flags design sporting the checkered finish line flag. The original logo was designed in 1953 for the premiere of the first Corvette.
Original Logo
The original Corvette logo was designed in 1953 by Robert Bartholomew. It expressed the crossed flags of the American flag and a finish line flag. The Chevrolet name was curved across the top of the emblem and the Corvette name was in script in a bottom arch. Though the emblem has changed over the years, this is the basic design it has always come back to. The original logo is on display at the National Corvette Museum. Unfortunately, four days before the presentation of the Corvette, at New York's Waldorf-Astoria Hotel, Chevrolet management decided they should redesign the logo on account of the law prohibiting the use of the American flag for use in a commercial product.
Fleur de Lis
The Fleur de Lis symbol was used for a short time in 1953 on the preview model and was only used on the models used for press conferences and trade shows. This was traded out for the original logo when the car went into production. The thought behind this emblem was to express the French background of the brand, through it's namesake Chevrolet. While, the origin of the name is French, they actually found no real French connection in the family history. Needless to say, the emblem wasn't a big hit and was changed for American consumers.
The Sixties & Seventies
This era saw a bit of a change in the emblem. This is when the Chevrolet flag appeared in the same crossed flags design with the checkered finish line flag. The Chevrolet flag premiered in a bright red color. The structure of this emblem also showed the flags "waving" in a much more dramatic design than previous and more current flags.
Featured 9/25/19 Transportation

Uploaded

May 14th, 2013

Statistics

Viewed 2,137 Times  -  Last Visitor from Fairfield, CT on 04/16/2024 at 3:51 PM

Colors

Embed

Share

Sales Sheet

Tags